Scotch Whisky brand Seagram’s 100 Pipers has started a Legacy Project with an objective to keep the legacy of various endangered Indian art forms alive and help these communities thrive, year on year.

The project touches six art forms, namely Gond, Bhil, Pattua, Pachedi, Cheriyal and Kalighat. It engaged with local artists from these art communities to curate a reflection of their version of what ‘goodness’ means to them. These six unique designs have been adorned on the Seagram’s 100 Pipers Limited Edition Pack for 2019, thereby giving the art forms a sizeable platform that generates awareness about this cause.

The multiple designs showcase the artist’s renditions of ‘goodness’ — man’s relationship with nature to protect it, a marriage without hierarchy, the essence of keeping the balance intact between animals and the earth, equal treatment and collaboration between men and women, the importance of protecting water bodies and protecting the trees that are a symbol of life.

Over the coming years, 100 Pipers Legacy Project aims to paint a brighter future for this cultural resource.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Seagram’s 100 Pipers believes in leadership with purpose. It has always worked on initiatives that lead a positive change in the society. Starting this year, the brand has launched ‘100 Pipers Legacy Project’ — a platform to support the endangered arts and crafts of India. There are various art forms in India currently on the verge of being forgotten. The 100 Pipers Legacy Project is an endeavour to bring these art forms back into the spotlight, providing a platform to artists to showcase their art to the world. It is an initiative that springs from the very philosophy of the brand — Be Remembered For Good.”

Nitin Srivastava, Executive Creative Director, Ogilvy, Gurgaon, said, “Art they say is a chronicle of a nation’s soul. It is a repository of who we are. Art is our identity. An expression of the dreams and aspirations of its people. And the unwritten art forms, handed down generations, keep these unwritten traditions alive. 100 Pipers Legacy Project is about preserving India’s rich heritage of native art forms and ensuring that the creators of these arts find new patrons, purpose and place within this changing world. We collaborated with the artists of India’s dying art forms to create their vision of goodness, which became the design of our Limited Edition Packaging. Our idea connects beautifully with the brand purpose of being ‘Remembered for Good’ with authentic intent.”

The brand 100 Pipers is positioned on the platform of ‘True Legends’, personified by successful people who rise above materialistic markers of success and lead a positive change for the society. And hence, the brand’s expression of ‘Be Remembered For Good’. Over the years, 100 Pipers has translated this positioning into actual consumer experiences via its platform ‘Play For A Cause’ where the brand brings together celebrated musicians and organises performances to generate awareness and contribution for various causes that impact our society like clean drinking water, meals for the underprivileged, Kerala floods, to name a few.

Info@BestMediaInfo.com

BestMediaInfo Bureau
Delhi, November 12, 2019

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For those who walk into Jaipur’s 283-year-old Nahargarh Fort and marvel at its history, there is now another unexpected attraction: contemporary sculpture. On December 10, Rajasthan’s chief minister, Vasundhara Raje Scindia, inaugurated a one-of-a-kind sculpture park inside the fort’s Madhavendra Palace. The project, a public-private venture between Saat Saath Arts, the government of Rajasthan and corporate houses, took a year to set up. It houses 40 sculptures by Indian artists like Jitish Kallat, LN Tallur, Thukral & Tagra and Manish Nai alongside works by French artist Arman, American artist James Brown and British artist Stephen Cox among others. Visitors will be able to take in a giant spiderweb by Reena Kallat, Subodh Gupta’s old remodelled ambassador car, and multi-coloured papier-mache work by Manish Nai. The park aims to strengthen contemporary art in a region predominantly known for its history and heritage, As Reported By Hindustan Times.

According to the Newspaper, It’s also a reason to get visitors to keep coming back to the fort. “We need public spaces for art to use culture as a conduit for job creation, tourism and economic growth,” says Aparajita Jain of Saat Saath Arts, which supports exchange between India and the rest of the world through the visual arts. Malvika Singh, the cultural advisor for the government of Rajasthan, says it is important for the government to look at how historical sites can be used for present-day exhibitions and performances. “It is only when a sense of pride is generated through such rekindling and reinvention of public domains, that conservation becomes real and a priority,” she says. Across the world, sculpture parks have become a way for visitors and locals to appreciate the location and new art. In the US, the DeCordova Sculpture Park outside Boston has more than 40 gigantic colourful sculptures across woodland.

Hindustan Times Mumbai Tue,12 Dec 2017
https://www.nyoooz.com/news/mumbai/982983/in-an-ancient-jaipur-fort-ndash-a-new-connection-to-contemporary-art/

The post In an ancient Jaipur fort – a new connection to contemporary art first appeared on Indian Art News.

We all have heard about the magnificent paintings of M F Husain, Raja Ravi Varma and other Indian artists. These artworks have been appreciated across the globe and a recent study concluded that 55 Indian artists have established new price records over the past 20 months. The study provides data that Raja Ravi Verma’s oil canvas ‘Radha in the Moonlight’ was sold at a whopping price of Rs 23 crore in Mumbai at Pundole’s art auction. Similarly Tyeb Mehta’s artwork ‘Women on rickshaw’ was sold at Rs 22.9 crore at Christie’s annual South Asian Modern Contemporary Art sale in London, Hindustan Times reports.
The study shows that demonetisation has not affected the sale of Indian arts. This can be said as 34 out of 55 records were created after the implementation of currency ban. The study shows that legendary painter M F Husain is at number second spot in terms of the 50 leading Indian artists based on turnover in auctions globally since 1965. The study also reveals that 5 out of top artists works were sold in the month of January 2017. Out of them one is the most expensive Indian works ever sold.
The study gives data on leading 10 artists amongst the record creators: Here I have chosen the top three record creators. Topping the list in November 2016 was Raja Ravi Verma and auctioneer was Pundole’s. Tyeb Mehta created the record in may 2017 and Auctioneer was Christie’s. Akbar Padamsee created the record in September 2016 and auctioneer was Saffronart.
In terms of a year, the study suggests that 2016 was best as it fetches Rs 609.3 crore from sale of Indian artworks. This was followed by 2017 during which artwork of Rs 505.4 crore was sold.
Artery India is an Indian art market Intelligence and advisory firm that owns and operates the world’s largest financial datacenter and knowledge bank focused on Indian art sales globally.

By: FE Online | New Delhi

The post From M F Husain, Raja Ravi Varma to Tyeb Mehta, Indian artists set new price records; no note ban effect, says study first appeared on Indian Art News.

While the art market is on the road to self-correction, 2017, which has seen 22 auctions by 15 auction houses, has been particularly weak in terms of market performance of Indian contemporary art

There’s an interesting fact related to artist Bharti Kher which reflects the recent decline in investor interest in contemporary Indian art. Known for the use of the ‘bindi’ as a central motif in her works, Kher’s Train’D To Kill 1, which sold for Rs96 lakh at auction house Saffronart’s 21 September sale, is the most expensive Indian contemporary artwork to be sold in an auction thus far this year. In 2013, this leading artist had an individual turnover of Rs12.7 crore from five pieces, higher than the total recorded sale from 183 Indian contemporary artworks this year, Rs12.63 crore.

The lack of confidence in Indian contemporary art was reflected most strongly at Melbourne-based auction house Mossgreen’s 17 September sale of 80 contemporary works belonging to British collector Frank Cohen. Of the 19 works by Indian artists on offer, 14 went unsold. The five artists who found buyers were Subodh Gupta, Thukral & Tagra, Jagannath Panda, L.N. Tallur and Reena Saini Kallat.

“Works by most of these artists witnessed a sharp price rise following the mid 2000s, fuelling a disastrous speculative wave that had been initiated by heavily flawed art investment funds and (which) would eventually lead to a drastic slash in valuation,” said Arvind Vijaymohan, chief executive officer of Artery India, an art market advisory and intelligence firm.

Agreeing with Vijaymohan, Gaurav Bhatia, managing director, Sotheby’s India, noted that lack of institutional backing and an artificial inflation of prices (about a decade ago), has resulted in a period of uncertainty for Indian contemporary art.

While the art market is on the road to self-correction, 2017, which has seen 22 auctions—including those of contemporary Indian art—by 15 auction houses, has been particularly weak in terms of market performance of Indian contemporary art. According to Artery India data, in the same period (Jan-Sep) in 2013, 333 artworks sold for a total of Rs39.9 crore, and in 2015, 175 for Rs32.9 crore. In 2015, according to Vijaymohan, the focus was on quality, unlike this year, when there has been a shortage of good artwork on offer. The downcast sentiment and average quality inventory fed off each other, resulting in the sluggish growth.

Top five Indian contemporary artwork sold in 2017

1. Train’D To Kill 1by Bharti Kher

Train’D To Kill 1by Bharti Kher. Sold for 89.06 lakh.

2. Untitled by Subodh Gupta

Untitled by Subodh Gupta. Sold for Rs89.06 lakh, Mossgreen, 17 September 2017

3. Sat Samunder Par (9) by Subodh Gupta

Sat Samunder Par by Subodh Gupta. Sold for Rs71.04 lakh, Saffronart, 6-7 June 2017.

4. Starry Night after V. G by Bharti Kher

Starry Night after V. G by Bharti Kher. Sold for Rs69.44 lakh, Sotheby’s, 16 March 2017.

5. Urban Animal (Horse) by Nataraj Sharma

Urban Animal (Horse) by Nataraj Sharma. Sold for Rs57.60 lakh, Saffronart, 21 September 2017.

However, Bhatia is confident that the market will pick up. Although at a nascent stage, he believes the market is correcting itself, backed by a more mature base of customers.“Indian contemporary art is finding a strong base in a younger generation. We are also seeing institutions, public and private, supporting this development,” he said.

First Published: Thu, Oct 05 2017. 02 18 AM IST

Source : http://www.livemint.com/Consumer/ytpMX3jUiH29hMFNobnzXP/A-bad-year-for-contemporary-Indian-art.html

The post A bad year for contemporary Indian art first appeared on Indian Art News.